Sunday, December 23, 2007
Sunday, December 16, 2007
Tuesday, October 30, 2007
SEO and Web Design
Search Engine Optimization is a method to allow search engines to access your website by honing in on your meta tags. Therefore, you must ensure that your tags are properly worded and placed, i.e., using a specific number of characters for your title, keywords, and description, on every page of your website as this will ultimately increase your traffic flow.
But before all this, you must be aware of that Web Design is an important aspect for SEO. Therefore, you need to design your website in such a way so that it is much more appealing to its visitors than the others out there. After all, Good website designs allure visitors to at least visit through the whole site.
Hence here are some web design tips to make your site look more attractive.
* You must choose carefully, a professional color scheme for your website as it represents your company's image. Stick to two or three complementary colors.
* Try to use images and graphics in your website. This will prove to be highly beneficial for you in case the visitor is not free to read your content but if you can attract them by images then you can convey your important message clearly. This will also help in capturing the visitor's attention and recall your site to visit again and again. But remember, do not over use Flash and other animation tools as this leads to an increase in page's loading time and also looks unprofessional.
* Try to use bullets and numbering to make your content more crisp and lucid. Your visitor might not read every sentence of your content but can read the bulleted points easily.
* You must ensure that your visitors can read the text on the background i.e. if the background is dark always use light color for the writing a text and visa versa.
* You don't need to fill the whole screen with text and graphics instead use the white space effectively, and allow elements to breathe.
* Try to create a simple logo to identity your website. And this very logo explains everything about your business, hence you must take utmost care in not to use more than three colors and not to make it too wide or too tall. Also, have a captivating tag line somewhere with the header, and write an About Us page which describes the uniqueness of your website. These will leave an impression for your visitors to remember your website.
* You must provide a way back to your home page on every single page of your site and give your customer the information they will be looking for and help them find it easily and quickly.
* You must keep your site's navigation consistent. What you do on one page, should be done the same way on the rest of your site's pages. Keep the colors consistent as well.
* You must make sure that your page loads faster. If viewers have to wait for a page to load then they will switch over to somewhere else. It is estimated that if a page doesn't load in 8 seconds you will lose 1/3 of your visitors.
Hope you will get more benefit from these tips and got to grow your business.
Wednesday, September 19, 2007
Sunday, September 9, 2007
“Google may in your hand”
What will you think if Google will in your hand? Answer may be different depends on different people. Now think how we can bind Google in hand, have you thought what the Google does on internet. It simply shows appropriate result on based your query. But do you think how the result is shown why any particular site on top, what is sponsor link on Google, how Google earn money from internet?
These all based on totally internet marketing. Let’s think how this is done. Google’s first page always has two parts, one is free links and other sponsor links. Free site noting pay to Google but they work to get first position, in particular keyword. Sponsor links always bid for keyword daily. By this Google earns money. Let’s now think about free links, if someone, having interest website and related work, always to get one position in Google for particular keyword. So all activities related to these fields go under to SEO (Search Engine Position) field. Now this field goes growing because number of website and competition are increasing day by day for particular keyword.
So one think comes in mind how can we get position in Google, that why I am sharing own experience and you know experience has great value in any field. My self name, Aashish Sahrawat and having experience around 4 months, in SEO field. Now you are thinking that I have no more experience in SEO, so how any body can believe on me? I have own site named http://www.freehotdesktopwallpapers.com which has good position in keyword called “free hot wallpaper” and “free hot wallpapers”. So let’s know how we can make Google in your hand.
Now let’s understand from designing,
What you know about character per line is this also affect on position of site? Answer is Yes but how? Googlebot search title, keyword, description, content of any site, if your site’s character per line is more then Googlebot reject your site’s importance because more characters per line always create halt condition for both Google and user. So now think is that what should be characters per line in website? Basically any magazine or newspapers follow 60-80 characters per line, so idea comes to our mind is that our site also should has 60-80 characters per line. Now what should be font size for perfect site? Mostly people says and I also that font-size always be (10 -12) pixels. It also has some importance in position.
So how we can improve our site position in even though more use of keyword is called spamming? Ways are alt, title attribute and hypertext description. As I know Google also read alt, title, hypertext description, which are limitless so choose such alt, title and hypertext description that they follow more particular keyword in their line. if you see Google read page name also. So try to put page name as keyword related. one problem is related to more page. If any site has more pages that may also create problem regarding to position. So for this every page title should be free from other site title so that each page may have its importance related to particular keyword.
Let’s talk about popularity and traffic, if you make site for internet marketing so first think is that how to increase position in search engine? how to increase traffic for your site? Both position and traffic are independent related to each other because of using technique.
Position is totally based on link popularity. New thing is there what is link popularity? Link popularity is defined in terms of links that are pointing to your site, means in technical terms number and weight of inbound links. What should we do for inbound links? Answer is make one way (in bound) links in your site category by posting email to webmaster of other site, having more PR number. One to no more number of links of same category has more value than more number of links in other category.
Reciprocal links are also part of making links in which two sites share link to each other. But Google says that it is not valuable for me. So other way web directories submission in same category, having more PR. Some popular web directories are Dmoz, business.com, work.com, directory of yahoo which is paid, and directory of Google. Dmoz is pillar for every search engine.
I think it is sufficient to increase traffic and position for new site. So like every time I says good quality and good links always follow good position and many number of user.